BackLine Marketing Group
One package. Everything included. ↓

Marketing + automation for service businesses

More leads. Faster follow-up. Less left on your plate.

BackLine builds the website, runs the outreach, and gives your business an AI front desk—so opportunities stop slipping through the cracks.

01 / The problem

Your crew should be doing the work—not chasing the work.

A growing service business can lose real money between the first click and the first conversation. BackLine tightens every handoff, from discovery to booked job.

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Leads come inFollow-up is immediate
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Customers searchYour business looks ready
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Work gets busyThe system keeps moving
02 / The system

Four moving parts. One team behind them.

No tier maze. No stack of disconnected vendors. BackLine connects the pieces that bring in business and keep the customer experience moving.

01

Website, handled

A sharp, custom website built to turn interest into action—plus hosting, updates, and ongoing management.

02

Local visibility

Local keyword optimization, essential meta tags, and Google Business Profile setup or cleanup.

03

Outbound campaigns

Cold-email prospecting built to put your offer in front of the right people and create fresh conversations.

04

AI front desk

The BackLine AI assistant helps handle calls and messages, captures customer details, and keeps follow-up moving.

03 / From lead to job

A cleaner path from “I found you” to “When can you start?”

BackLine supports the whole customer journey—not just the first click.

1

Get discovered

A professional web presence gives prospects a clear reason to choose you.

2

Capture interest

Calls and messages have a system behind them, even when you're on a job.

3

Follow up

Fast, organized responses keep warm opportunities from going cold.

4

Keep moving

Your customer pipeline stays visible and your team stays focused on delivery.

04 / Straightforward pricing
$400/week

One package. The whole system.

  • Website hosting & management
  • Website updates
  • Basic local SEO
  • Google Business Profile help
  • Outbound email prospecting
  • BackLine AI assistant
  • Jobber subscription — paid directly by the client; typically less for a solo plan and around $228/month for a full-service setup, depending on the plan chosen

$1,000 one-time setup, including your custom website build.

Advertising spend and optional add-on services are not included.

Optional add-ons.

  • QuickBooks setup$300 one-time
  • QuickBooks ongoing$200/month
  • Social media — 3 posts/week$400/month
  • Social media — 6 posts/week$500/month
  • Social media — 9 posts/week$600/month
  • Google/Facebook ad managementPrice TBD

Ad spend is paid separately by the client.

Stop letting good work get buried behind bad follow-up.

Put a professional growth system behind the business you've already built.

Book a call